At Alpari, I led global brand strategy, campaign activity, and sponsorships to increase visibility, build credibility, and drive engagement in the competitive retail trading space.
I managed Alpari’s front of shirt sponsorship with West Ham United, one of the brand’s most high-profile global assets, ensuring it was fully integrated into wider marketing activity.
Integrated campaigns across digital, PR, and trading platforms
Player-led content and matchday activations to drive engagement
Strong alignment between sporting performance and trading excellence
Increased global brand awareness and market presence
Strengthened credibility through premium sports partnerships
Delivered consistent, integrated campaigns linking brand and sponsorship
Established sponsorship as a key driver of commercial growth
