At eToro, I played a key role in shaping the brand and establishing its first major steps into sponsorship, helping position the business as a bold, accessible leader in social trading.
I led the development of the global brand proposition, “Take the Bull by the Horns,” designed to empower everyday investors and demystify trading. The platform captured eToro’s core belief in giving people the confidence and tools to take control of their financial future, while standing out in a category often dominated by complexity and jargon.
I secured and launched eToro’s first major football sponsorship with West Ham United, creating a new channel for brand awareness and credibility.
The partnership was activated beyond logo visibility, focusing on fan engagement and brand storytelling:
This work laid the foundations for eToro’s future global marketing strategy, combining a strong brand proposition with impactful, culturally relevant partnerships.
key impact:
Established a distinctive, confident brand voice in a crowded market
Successfully introduced sponsorship as a scalable marketing channel
Increased brand visibility and credibility with mainstream audiences
